Don’t let your dreams go dormant this winter — find your freedom working with dogs
Picture it: you’ve settled down on the couch beside your precious pup after an exhausting day spent commuting and working. It dawns on you that another new year is fast approaching. You’ve set ambitious goals to improve your health and happiness, and this year, you’re more determined than ever to meet them.
But then you remember all the late nights at the office your boss asked you to stay behind to finish those reports. You remember all the times your train home was delayed or you got stuck in rush-hour traffic. You remember every email you’ve been expected to answer outside of office hours.
And then you realise your career doesn’t correspond with your goals or your dreams. You’ve conceded control of your time to a job you don’t particularly enjoy doing at a company that doesn’t value your time and effort. You feel stuck in a rut, and you want out.
From UV glare to space and fresh air: working with dogs
For many, this isn’t a picture — it’s reality. This was true for DogKnows’ founder, Bobs Broadbent, who boldly left a career in marketing to pursue her passion for dogs and hasn’t looked back since.
Even if your situation is slightly different — if you’ve recently been made redundant, for example — it’s never too late to switch to a career that makes life more colourful and fulfilling.
Not only is the humdrum office job doing a number on our mental wellbeing, but it’s also harming our health. Sitting at a desk for eight hours a day affects almost every part of our bodies, from our eyesight to our heart health. Meanwhile, studies show that dog lovers are healthier, happier, and live longer.
Apart from the health benefits, working with dogs opens the door to ultimate freedom. As a dog care franchisee, you can choose your own working hours and spend more time in the great outdoors.
Why now is the best time to become a “petpreneur”.
Joining a dog care franchise is a smart move for your wellbeing and your wallet. Did you know that dog walkers earn a fifth more than the average UK salary? The best part is, this lucrative industry just keeps on growing.
Here are some fast facts about the pet care industry in the UK:
- Working with dogs is a recession resilient profession. People love their pets and they’re willing to pay good money to care for them. That’s highly unlikely to change anytime soon!
- One-quarter of households in the UK have a four-legged family member, which equates to almost 10 million dogs (and counting!).
- 66% of dog owners work full-time, significantly increasing the demand for dog walking and care services.
- In 2015, dog owners in the UK spent £1.5 million on dog walking services. The UK pet care industry as a whole is worth £7 billion, making it the largest in Europe.
Find your freedom — the DogKnows difference
Starting your own business is a daunting and relatively risky endeavour, but you don’t have to go it alone. Franchisers provide a safety net for new business owners. Of all types of businesses, franchisees have the lowest failure rate, according to Entrepreneur Magazine.
When you join the DogKnows family, you’ll receive training and support from a trusted brand with more than 20 years’ experience in the dog walking and training business. We’re the only dog walking franchise registered as a practitioner with the Animal Behaviour & Training Council. We’re also one of the few dog care franchisors accredited by the British Franchise Association.
Those accreditations show that regulatory bodies recognise our brand as trustworthy — but our commitment to raising the standard of dog care doesn’t stop there. Read on to learn more about the training and support initiatives we offer to help our franchises build a business they love.
The DogKnows Training Academy
You don’t need any certifications or qualifications to join the DogKnows family. All you need is a love for dogs! The DogKnows Training Academy is a 10-day, one-to-one training programme led by canine behaviour experts. You’ll learn the ins and outs of dog training as well as canine care.
The DogKnows Helpline
On your journey as a dog care franchisee, you’ll undoubtedly encounter unexpected challenges. Ring the DogKnows Helpline for instant answers to your dog training and behaviour questions. Support is always available.
Our business training teach you how to build a loyal customer base, and use social media marketing to spread the word about your business. The coaching doesn’t stop when you launch. We move straight into our business mentoring programme and host regular business coaching meetings, reviews, and dog training days to keep your knowledge current.
No two DogKnows franchises are the same. Each franchisee has their own unique strengths, and we pride ourselves on our individualised approach to training. Not only are we here to guide you on your journey to becoming a business owner, but we’re also here to cheer you on. Your success is our business success.
“A dream come true” — what our franchisees say . ‘Some days I have to pinch myself so I know I’m not dreaming,’ says Sonia Carey, a DogKnows franchisee based in South East London.
‘I always knew from when I was small that I wanted to work with dogs. But somehow my career took a different turn. After I turned 41, and had been doing the same office job for over twenty years, I began to rethink everything. I did consider setting myself up as a dog walker on my own, but the Dogknows franchise felt safer.’
Gerry Casey, operator of DogKnows Windsor & Eton, says his friends and family are jealous of his job. ‘I have a much less stressful working day and I’m outside, seeing the sun and in control of my day. The happiness rubs off on you and it’s so rewarding. I’m much more content now than I ever was in an office job.’
If not now, when?
Two main barriers prevent us from maintaining happiness and reaching our goals: the past and the future. How much time have you spent feeling guilty over time you’ve lost or worrying over how you need to spend your time in the future?
Guilt and anxiety waste energy and remove us from the present. All we have is the present moment — right here, right now. So if you’re ready to make a change, ask yourself, ‘If not now, when?’
Ready to take the next step? Our free workbook will guide you through the big decisions and prepare you for a rewarding career working with dogs.
We’ve prepared the road map. We’ve done the market research and business planning. All you need to do is take the first step. We’ll proudly walk beside you (and your dog!) on the path to health, happiness, freedom, and fun.
Got questions? We’re ready to listen.
Email us: firstname.lastname@example.org
Or, schedule a 15-minute call with our founder to discover how we do things differently here at Dogknows: www.dogknowsfranchise.co.uk